Infosys BPO Pre-Sales Solution
Pre-sales solution is an important service offering that helps maximize efficacy of the Opportunity and Sales management lifecycles. It is one of our key focus areas and particularly gains importance during economic downturns due to increased focus on sales cost optimization. Our solution focuses on cost reduction and revenue-enhancing initiatives helping build a highly effective sales organization for our clients.
Infosys BPO offers point solutions that improve effectiveness and efficiency of a sales organization.
Visual Representation of Pre-Sales Process
Pre-Sales Solution Target Groups
| Targeted Marketing |
- Generate target lists for given sector and region
- Company research for potential target firms (SWOT, Financial Analysis)
- List cleansing and database management
- Lead management, track status and conversion rates
- Lead prioritization based on profitability and potential
- Win/ Loss Analysis
|
| Proposal management |
- Provide account planning support
- Internal/ external presentation material - Customized for customer issues
- Overview of customer, analyze customer/ product profitability, SWOT analysis, customer credit analysis
- Overview of products - High level comparison with competitor offering
- Response to RFI, proposal query for information - complete common questions
- Proposal documentation management
- Modeling of ROI and business case for key business decisions
|
| Customer management |
- Maintain a world-class, post-sales service program
- Manage prospect/ customer information, Updating prospect/ customer interactions
- Personalized Customer Servicing
- Sales and service integration achieved by capturing all customer interactions
|
| Marketing and Campaign management |
- Measure and manage all channel promotional activities
- Develop key messages/ design relevant content
- Follow-up and contact interested customers
- Customer segmentation and profiling
- Campaign Tracking, Response / Conversion Modeling
|
| Administrative support |
- Manage sales quota, sales budget/ incentives
- Handle all correspondence and organize contacts/ appointments for sales executives
- Create different MIS reports
|
Benefits
- Sales and Opportunity cost optimization
- Increased sales bandwidth through the extraction on non-value and non-core tasks into the back office
- Improved throughput of proposal and quote generation
- Increased Marketing campaign efficiency
Improves Topline and Bottomline Performance
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